Right before Christmas we tried out a little experiment with some Bandcamp download codes to see how far they'd reach on different social media platforms. We took 30 download codes for our Therapist EP and posted them-
The 10 codes on Twitter were gobbled up in a matter hours. The post received relatively high levels of engagement including retweets from several unfamiliar accounts and about 25x the number of impressions of other recent posts.
Facebook, however, was quite a different story. After 24 hours no one redeemed any of the codes posted on there, despite having 8x more followers on that platform and despite follow-up shares to my personal account to try to extend the reach even further. And sharing the Facebook post on our Instagram account didn't seem to have any affect either.
Codes sent out to the email list weren't redeemed either, but that's not really shocking considering how small it is, the fact that it doesn't reach new people, and the general nature of email inboxes these days.
So this experiment really pointed to Twitter being the better platform to get our music out there on, which was kind of surprising given the general lack of community and engagement we see there. But it makes sense given trends I've noticed with Facebook's organic reach and it's overall diminishing usefulness. So it now feels like the more valuable and interesting interactions are happening over on Twitter. And in addition to those codes being redeemed there (and gaining a couple new Twitter followers in the process), that post resulted in 13 new followers on Bandcamp in less than 24 hours. This certainly wasn't expected, but very welcome since that is really the platform right now where we'd like to be connecting with interested listeners.
Anyway if you happen to stumble upon this post and want a code, here are the leftover ones sent to our email list that are probably still available. Have at it, and consider it a potential addendum to our experiment :)
And in case you somehow missed it, you can redeem your code here:
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